Last updated: August 17, 2025
This Cookie Policy explains how Deal Metric AI ("Company," "we," "us," or "our") uses cookies and similar technologies to recognize you when you visit our website at dealmetric.ai ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Deal Metric AI) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our platform and deliver personalized AI-powered negotiation insights. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Consent Manager can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.
The specific types of first- and third-party cookies served through our Website and the purposes they perform are described below:
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas and maintaining your login session.
Authentication Cookies
Name: auth_token, session_token
Purpose: Maintains your login session and authentication state using secure JWT tokens
Provider: dealmetric.ai
Service: Internal authentication system
Country: United States
Type: HTTP Cookie (HttpOnly, Secure)
Expires in: Session or 30 days
Security Cookies
Name: csrf_token
Purpose: Prevents cross-site request forgery attacks and ensures secure form submissions
Provider: dealmetric.ai
Service: Internal security system
Country: United States
Type: HTTP Cookie
Expires in: Session
Cookie Consent
Name: cookie_consent
Purpose: Stores your cookie preferences and consent choices
Provider: dealmetric.ai
Service: Cookie consent management
Country: United States
Type: HTTP Cookie
Expires in: 1 year
These cookies collect information that is used to help us understand how our Website is being used, how effective our AI features are performing, and how successful our marketing campaigns are.
Google Analytics
Name: _ga, _ga_*, _gid, _gat
Purpose: Collects anonymous usage statistics and website performance data
Provider: google.com
Service: Google Analytics Privacy Policy
Country: United States
Type: HTTP Cookie
Expires in: 2 years (_ga), 24 hours (_gid), 1 minute (_gat)
PostHog Analytics
Name: ph_*, posthog
Purpose: Product analytics, user behavior tracking, feature usage analysis, and AI performance metrics
Provider: posthog.com
Service: PostHog Privacy Policy
Country: United States
Type: HTTP Cookie
Expires in: 1 year
These cookies are used to make advertising messages more relevant to you, support our retargeting campaigns, and track the effectiveness of our marketing efforts.
Google Ads
Name: _gcl_au, _gcl_aw, _gac_*
Purpose: Tracks conversions from Google Ads campaigns and measures advertising effectiveness
Provider: google.com
Service: Google Ads Privacy Policy
Country: United States
Type: HTTP Cookie
Expires in: 90 days
Meta Pixel (Facebook)
Name: _fbp, _fbc, fr
Purpose: Enables retargeting ads on Facebook and Instagram, tracks conversions and user behavior
Provider: facebook.com
Service: Meta Pixel Privacy Policy
Country: United States
Type: HTTP Cookie
Expires in: 90 days (_fbp, _fbc), 90 days (fr)
Endorsely Affiliate Tracking
Name: endorsely_*, aff_ref
Purpose: Tracks affiliate referrals and partnership program attribution
Provider: endorsely.com
Service: Endorsely Privacy Policy
Country: United States
Type: HTTP Cookie
Expires in: 90 days
These cookies are set by third-party services that we use to provide essential functionality on our website.
Stripe Payment Processing
Name: __stripe_*, stripe_*
Purpose: Processes secure payments and prevents fraud during checkout
Provider: stripe.com
Service: Stripe Privacy Policy
Country: United States
Type: HTTP Cookie
Expires in: Session to 1 year
In addition to cookies, we also use your browser's local storage to enhance your experience:
Theme Preferences: We store your selected theme (light/dark mode) and interface customizations in local storage to maintain your preferences across sessions.
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
For advertising cookies specifically, you can opt out at:
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website. This allows us, for example, to monitor user traffic patterns, deliver or communicate with cookies, understand whether you have come to the website from an online advertisement, measure the success of email marketing campaigns, and analyze how our AI-powered negotiation features are being used.
Yes, we work with Google and Meta (Facebook) to serve targeted advertising. These platforms may serve cookies on your computer or mobile device to serve advertising through our Website and other websites you visit. They may use information about your visits to this and other websites in order to provide relevant advertisements about our AI-powered negotiation services that you may be interested in. The information collected through this process does not enable us or our advertising partners to identify your name, contact details, or other details that directly identify you unless you choose to provide these.
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
If you have any questions about our use of cookies or other technologies, please email us at admin@dealmetric.ai.